Learning Center
We break down the latest topics in online marketing into layperson terms,
showing how you can leverage them to make your phone ring.
Videos
Short, yet informative, videos to help you protect or grow your market share.
Recent Videos
Are you paying a marketing agency for SEO but still not seeing any results? Watch this brief video for three ways you can check your agency’s work and see if you’re getting your money’s worth...- So you got a negative Google review from a former employee—it happens! And I assure you, there’s no need to panic. However, there is a proper way to mitigate any damage to your reputation. ...
- Not to be dramatic, but online reviews are the heartbeat of your business’ reputation. And I’m not just talking about Google reviews—Facebook and Yelp, too. In this video, discover why th...
- In the bustling digital marketplace, two giants stand tall: Google and Facebook. Both are powerful yet serve completely different purposes for your business. And it's critical you know what p...
- Some of your potential clients are invisible. No, I don’t mean ghosts! What I mean is, they're unaware they even have a problem—and even more unaware there's a solution: your business. So how ...
- There’s no magic trick to rank higher on Google. The only way to improve your search ranking is through high-quality content. I do, however, have some advice for how to stand out locally. I...
- Let’s talk about leads. Everybody wants bottom of the funnel leads, aka people who are ready to buy. But that doesn’t mean you should disregard the top of the funnel leads, aka people who are...
- Location. Location. Location. You’ve probably heard it before, but location matters—especially when it comes to Google search rankings. Watch this video for some quick tips on how to sco...
Books
We literally wrote the book on hospice digital marketing.
Transform Your Hospice’s Admissions and Referrals Now!
Request a complimentary copy of our book, “Supercharging Admissions with Digital Marketing for Hospices.”
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Learn how to quickly expand your referral network and boost admissions with this FREE guide from digital marketing expert Welton Hong.
Marketing Guides
FREE downloadable guides to help you stay ahead of the latest marketing trends.
Recent Guides
In the sensitive and profound field of hospice care, connecting with families and healthcare professionals online requires a delicate balance of empathy, information, and support. That's why we'v...
Discover the key to impactful social media strategies tailored for hospice care services. Our comprehensive Social Media Success Checklist for Hospice Care is designed to guide you through enhanc...
Elevate your hospice care services with our 'Bullseye Method' – a digital marketing strategy that not only resonates with families but also significantly expands your network of referrals from he...- Dear Friend, If you’re a hospice care provider looking to grow your organization, connect with families in need, and create a powerful, lasting impact in your community, then this may be the m...
🔥 Introducing "Heartfelt Connections: The Ultimate Social Media Handbook for Hospice Care Providers" 🔥 Dear Hospice Care Provider, Are you ready to make a real impact on the lives of the peop...
Discover Powerful Digital Marketing Strategies to Cultivate and Maintain Relationships with Referral Sources and Skyrocket Your Hospice Admissions! Dear Hospice Owners and Managers, Are you t...- Introducing "Hospice Heroes: Boost Your Admissions with Digital Marketing Magic!" Dear Hospice Care Provider, Are you struggling to attract new patients to your hospice care services? Tired o...
Attention Hospice Care Providers! If you've been searching for that magic bullet to help your hospice care business thrive, and dominate your local market, look no further. The answer is right...
Training
View our latest workshops, providing the real-world solutions to growing your business.
Recent Webinars
How you respond to reviews online has an enormous effect on your business's reputation. That's true of both positive reviews (respond to all of them, and don't use a boilerplate reply) and negati...
Blog
Short and to the point—learn the latest regarding hospice marketing.
Recent Blogs
Reaching families in need of hospice services can be challenging, especially when they are overwhelmed by difficult decisions. One of the most effective ways to expand your reach and build tru...- Hospice care is deeply personal, and families searching for support often turn to the internet to find answers. The content you create plays a vital role in how families perceive your hospice ...
- Hospice care is a personal and emotional journey, focused on providing comfort, dignity, and quality of life during a loved one’s final stages. For many families, the decision to seek hospice ...
- A clear, compassionate call to action (CTA) can be one of the most influential elements in your hospice marketing. It acts as a guidepost for families, showing them how to take the next step towa...
- Designing a landing page for hospice services requires more than just good visuals—it calls for empathy, clarity, and accessibility. Families seeking end-of-life care are often facing overwhel...
- When families search for hospice care, they often turn to Google for guidance and reassurance. Having a fully optimized Google Business Profile (GBP) can make all the difference in whether the...
When families search for hospice care online, they’re not just looking for services; they’re looking for understanding, warmth, and a sense of human connection. A sterile or overly clinical on...- Families navigating hospice care often feel overwhelmed by uncertainty. They're facing emotional challenges while trying to make sense of complex information during a delicate time. Questions ...