Pt. 4 Audit Your Marketing Agency: Using Negative Keywords

In part 3 of the video series, “Audit Your Marketing Agency,” we explained why you need to make sure your marketing agency is using the right keywords in your Google ads.

But did you check for negative keywords—aka keywords you don’t want your business associated with in search results?

In part 4, learn how your marketing agency might be wasting your hard-earned money by not using the appropriate negative keywords.

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