Trainings

Zen and the Art of Review Responses: Protect Your Rep Without Losing Your Cool

How you respond to reviews online has an enormous effect on your business’s reputation. That’s true of both positive reviews (respond to all of them, and don’t use a boilerplate reply) and negative reviews.

That said, this free workshop largely focuses on negative reviews, because depending on how you handle them, you have the greatest likelihood of burnishing your reputation (if you do it right) or destroying it (if you screw it up).

With virtually all potential clients checking out online reviews before selecting a business, even one misstep can be incredibly damaging. (You’ll be amazed by some of our examples.)

You Will Learn:

  • How Negative Reviews Can Be P.R. Opportunities: Even if you can’t get a reviewer to change their post, you can turn lemons into lemonade.
  • When to Fall on Your Sword: How owning up to an honest mistake actually makes potential clients more likely to use your business.
  • When to Push Back: Believe it or not, you don’t always have to apologize or make nice, as long as the facts are on your side and you remain calm and professional.
  • How to Wreck Your Reputation with One Response: We don’t want you to follow suit, of course, but we’ll provide a few examples of firms that did exactly that.
  • Why You Also Must Respond to Positive Reviews: This can be a huge difference-maker, especially if your competitors don’t bother doing it.

Ready to learn the perfect way to respond to every type of online review?