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Using OTT Video Ads for Hospice Marketing: Enhancing Brand and Driving Admissions

In a world where streaming services are increasingly prevalent, Over-the-Top (OTT) video ads are carving a unique niche in digital marketing. For hospices, OTT video ads offer an innovative avenue to enhance brand visibility and drive more admissions.

Here’s how to leverage OTT video ads for your hospice:

  1. Create Engaging Content: Create video content that strikes a chord with your audience. This could include patient testimonials, virtual tours of your facilities, or educational content about your services.
  2. Target Your Audience: OTT platforms provide advanced targeting options. Use these tools to ensure your ads are viewed by the most relevant audience, such as adults making healthcare decisions for elderly parents.
  3. Incorporate Your Branding: Consistently use your hospice’s branding elements in your ads. This boosts brand recognition and helps viewers associate your brand with compassionate, high-quality care.
  4. Use a Clear Call-to-Action: Guide viewers on what to do after watching your ad. This could be visiting your website, scheduling a consultation, or learning more about your services.
  5. Monitor and Optimize: Use analytics provided by OTT platforms to track the performance of your ads. Regularly optimize your content and targeting based on these insights to improve your results over time.

OTT video ads offer a unique opportunity to reach potential patients and their families in their homes, in a medium that’s growing in popularity. By creating engaging, targeted ads, you can enhance your brand and drive more admissions. Stay tuned for more insights on maximizing your hospice’s digital marketing strategy.

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