Reviving Direct Mail: Building Hospice Referral Relationships

While digital marketing has soared, there’s still something about the tangible nature of direct mail that resonates with people. For hospices, direct mail can be a compelling strategy to remain top of mind and foster relationships with referral sources.

Here’s how to leverage direct mail for your hospice:

1. Personalize Your Mail: Personalize your direct mail pieces to show referral sources that you value their partnership. This could involve addressing them by name or mentioning how their referrals have made a difference.
2. Provide Value: Every piece of mail should offer something of value, whether that’s informative content about your hospice, industry news, or resources that can help them in their work.
3. Include a Clear Call-to-Action (CTA): Encourage the recipients to take a specific action, such as visiting your website, scheduling a meeting, or joining an event.
4. Use High-Quality Materials: The quality of your mail reflects on your hospice. High-quality materials can help convey your hospice’s commitment to excellence.
5. Regular Follow-ups: Sending regular direct mail can help keep your hospice top of mind for referral sources. However, be mindful of the frequency to avoid overwhelming your recipients.

Direct mail provides an opportunity to connect with referral sources in a tangible, personal way. By offering value and maintaining a regular presence, you can strengthen these vital relationships and keep your hospice at the forefront of their minds. Stay tuned for more tips on enhancing your hospice’s marketing strategy.