Nurturing Hospice Referral Relationships with Monthly Newsletters: Digital and Print Formats

Newsletters are a classic tool in the marketer’s toolkit, offering a consistent touchpoint to engage, inform, and build relationships. For hospices, monthly newsletters can strengthen connections with referral sources, whether in digital or print formats.

Here’s how to make the most of newsletters for your hospice:

  1. Create Valuable Content: Ensure your newsletter content is relevant and valuable to your referral sources. This might include updates on your hospice services, success stories, upcoming events, or articles on palliative care best practices.
  2. Tailor the Format: Consider the preferences of your referral sources. Some may prefer a digital newsletter they can access from anywhere, while others might appreciate a printed version they can read at their leisure.
  3. Incorporate a Personal Touch: Personalize your newsletters with a note from your hospice director, or feature interviews with staff members. This adds a personal touch and strengthens the connection with your referral sources.
  4. Include a Clear Call-to-Action (CTA): Encourage your referral sources to engage further with a clear CTA, whether that’s visiting your website, sharing the newsletter, or contacting your hospice for more information.
  5. Consistency is Key: Regularly send your newsletters on a consistent schedule. This reliability can enhance your hospice’s reputation and keep you at the top of referral sources’ minds.

Newsletters provide an effective platform to share updates, convey your hospice’s values, and maintain an ongoing dialogue with referral sources. By delivering valuable, relevant content on a regular basis, you can strengthen these vital relationships. Stay tuned for more insights on enhancing your hospice’s marketing efforts.

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